• Developed and executed a comprehensive brand repositioning strategy, incorporating both earned and paid media across influential business and news outlets, resulting in a significant increase in sales revenue from RM 132 million to RM 206 million.
• Led the launch of new, in-development products, as well as the re-branding and repackaging of existing products to effectively changing the perception of the company as Malaysia's green cement leader.
• Spearheaded the implementation of a new sales strategy and approach, resulting in securing a number of large state government contracts at the start of the following year.
• Additionally, successfully developed new sales brochures and brand collateral that contributed to acquiring new clients with substantial medium-term contracts.

• Conducted a comprehensive analysis of the market and business landscape, identifying the opportunity for UHY to reposition themselves as specialists in Forensic Accounting Services creating strong differentiation from other accounting firms.
• Developed and executed a re-branding strategy after reviewing their strategic brand assets. This included creating new service brochures, company profile, website and other brand collateral.
• Developed a comprehensive marketing and public relations plan which included organizing press conferences, interviews, articles, industry talks, and other promotional activities like advertising on google ads, seo, direct and email marketing.

• Provided strategic advisory on the current positioning of the company and the challenges and opportunities they could benefit from by implementing a positioning exercise.
• Led a major public relations exercise to reposition LBS as a community developer, resulting in increased brand awareness and a distinct brand identity.
• Repositioning helped increase sales revenue significant by exceeding sales targets in both years by 19% and 23%, despite a difficult market and downturn, through strategic branding and messaging.

• Successfully positioned the project as a unique offering despite common design features by leveraging its advantageous location and appealing to Malaysians' sense of national identity, attracting buyers who may not have considered it otherwise.
• Generated genuine affection and support from the local business community and nationwide audience through storytelling that emphasized the importance of preserving Malaysian heritage, resulting in increased sales for the Halal Business Park project.
• Revamped marketing collateral and designed a compelling public relations campaign, highlighting the historical significance of the Silk Route and leveraging its rich history to create interest and engagement among potential buyers.

• Led the comprehensive re-branding effort for Horizen, including reviewing and updating all strategic brand assets, resulting in a clear and effective communication of the new message and specialist identity.
• Implementing a content and publicity led brand awareness campaign to educate and create awareness in
the business community about Horizen's new specialized services.
• Successfully executed the f irst phase of repositioning, with early results for Horizen including it securing an appointment for a multinational company's data center project in Penang and advanced stage discussions ongoing for 2 ambitious hospital projects.